When Should You Stop Making Developing the MVP and Start Building the Actual Product?
I created a short video series answering this exact question that you can view for free here called The Entrepeneur’s Journey . An MVP's goals list should provide all the data to answer that question (example below for AirBnB). Your first job is creating that list. Long before you start building a product. The purpose of an MVP is to get real-world customer feedback. However, you will need to run the financials to balance what the budget can be to build it. And to market test it too. Technical founders often greatly underestimate the cost and time needed for marketing. It can even be more than the product build. Your MVP goal is simple: Prove the customer will buy and like the product at a particular price point. And that you can acquire those customers cost effectively given the margins. The next version could be a big step, or even many incremental releases depending on the feedback, technology and financial scenarios. Ideally you will also h...